The initial consultation can be conducted by telephone, through
a series of emails or at a face-to-face meeting. We always reveal
some "excellent ideas" to progress the project. However as a bonus
we nearly always come up with ways for the client to do some of
his own Internet marketing without any extra costs being incurred.
Domain Analysis
Analysis, discussion and research of availability, concerning
domain names to help search engine marketing. Advice concerning
your existing domain name, and purchase of extra domain names
when required to ensure best listings.
Page Analysis
Analysis of a main page against a top search engine to enable
us to point out any weak areas in relation to keyword frequencies,
content and distribution.
Keyword Analysis
Discuss and agree best keywords to target. We currently use
up to 8 different pieces of software, (including some specialist
commercial software) to help with search engine analysis, marketing
and implementation. However at the end of the day we will personally
help you make the right choice using our own real world experience
and up-to-date knowledge of marketing, consumers, search engines
and the internet in general as opposed to relying on any piece
of software. The software is just a tool to help reduce the workload;
it does not do the job for us.
Meta Tags
Implementation or delivery of specially designed meta tags for
you to use in any of your pages or for us to place on one of your
pages as an example for you to copy.
Report
A report detailing which of your web pages are now listed on
which of the top 20 search engines and in what position you are
placed. This is provided at a later stage due to the larger search
engines updating only once every 6 weeks.
Summary Notes
This type of mini project leaves a lot of potential untapped.
However it is better than no project at all and once you have
the Meta tags you can duplicate these on to every page of your
site and any new pages you add later. WARNING. In the ideal corporate
type mission you would have different Meta tags and page content
on every page and each would have been hand crafted by myself
to target multiple revenue streams, multiple clients and multiple
keyword attractors. However a mini project like this can still
be reasonably effective on specialist keywords or for niche markets.
Terms
Time Limitations On fixed Prices
Hourly
Fixed
Cheque with order
8 hours maximum labour allowed
Total
£30
£180
Do you offer a submission only service?
We do offer a submission only service and it is, as you would expect
much cheaper than a professional search engine project. We do not usually
recommend this service to anyone who has not had their site professionally
set up for at least one of the top 20 search engines. This type of service,
which is the main service on offer by most companies, can do more damage
than good and will be a waste of time if your web site has not had special
tailoring. If unsure we can check a web page for you. Simply send us
an email requesting further details. At the end of the day we believe
that submission only services are a waste of time and money, unless
carried out in conjunction with a search engine project.
The Professional Solution
This one is designed for people who understand just how valuable Internet
Marketing is and are therefore ready to commit to serious long-term
relationship immediately. To maximise success and to help minimise costs
this service can be run on an ongoing basis. Usually Monthly or Quarterly.
The contract can be cancelled at any time with 30 days notice.
Service
Description
Brainstorm
As above, but we go into more depth on a regular basis throughout
the project
Domain Analysis
As above, but may concern multiple domain names for related
keyword projects.
Page Analysis
As above, but for a selection of agreed pages and can also be
tied in to the design of special "portal pages" to target specific
search engines.
Keyword Analysis
As above, but always for longer and ongoing.
Meta Tags
As above, but with consideration for any other relevant and
agreed pages.
Reports
As above, but can be provided on a regular basis if a monthly
project continued.
Portal Pages
Also referred to as a doorway or gateway page. This is a page
designed with your current web image in mind but with the aim
being to target specific search engines with specific keyword
themes in mind. This nearly always produces far superior results
than clients existing home page ever could without a re-design.
Submission
Manual submission to at least the top 20 search engines and
any other search engines we may be testing at the time. We even
use our buying power with certain top search engines to ensure
your site gets priority treatment. All charges are either included
in the project or passed on at our specially negotiated cost prices.
Extra Submission
Submission to approximately a further80 search engines
and directories.
Submission to approximately a further900 search engines
and directories.
Submission of links to approximately 400,000 link pages which
helps generate links needed to improve rankings elsewhere on the
web.
Ongoing Submissions, Reports & Site Wide Improvements
Once the project is completed and launched we need to analyse
the results. As most large search engines update at least once
every 6 weeks we usually wait 6 weeks and then run a report to
help you see just how well you are doing. If you are impressed
then you may want to proceed with a regular project for a period
of time. In this 2nd stage we usually agree with the
client some targets and then work towards them on a weekly monthly
or quarterly basis.
Summary Notes
This type of project is much more flexible than the taster and
doesn't really have any drawbacks. As far as we are currently
aware this is the most professional way to progress a search engine
solution. We leave no stone unturned in this project and the only
limitation to potential here is that we can not get you any higher
than Number One.
Terms 25% Deposit
Invoiced Weekly Cheque By Return
Hourly
Fixed
Time Limit
30 hours maximum labour allowed
Total
£30
£800
All projects initially involve several labour intensive one off jobs
and therefore as a project progresses or becomes a monthly project the
costs will reduce.
This is mainly because the one off jobs do not need repeating unless
you change keywords and even then there are still savings to be had
from the structures, systems, information on file, previous email dialogue
and web content that will already have been created during our initial
launch of your marketing project. Once we reach a stage where we are
happy with your web site structure we will be able to quote you a monthly
maintenance charge for maintaining your listing. Usually this will be
between £10 and £200 per month depending upon the number of pages we
are maintaining and the tasks you require us to do.
Email leftside@ntlworld.com for further information.
With this in place we will aim to provide reports and/or improve any
listings not already in the top 10 until they are in the top 10 and
also ensure good listings in the top 10 don't fall out of the top 10.
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