Search
Engines - Live Portfolio of Success Stories
Search Engine work is an extremely complex but financially rewarding
exercise. What point is there in having a shop if no one goes
to it. There are tens of millions of web pages on the Internet,
many of them selling the same product or service as you. One of
the best ways to attract people to your site is via search engine
listings, but getting a search engine to display your link above
your competitors is no easy task and keeping it there needs ongoing
monitoring.
We have search engine work down to a fine art, with skills, experience
& economies of scale all in place. We know how all the major search
engines work and how to modify your web site in order for it to
be listed near the top of those search engines. Search engine
marketing is a "black art" and we know an awful lot
more about it than we usually discuss with our clients. However
we are more than happy to use our knowledge and skills to get
your web site to the top of the top 20 engines as this will ensure
you will use us for future marketing.
We know that when we do our job and the hits start rolling in
your sales will increase. If this makes you more successful then
it makes us more successful, as most of our business is based
on reccomendations and recent success stories. All parties benefit
from this and a long term business relationship can be formed
which enables us to help you become a key player in your chosen
market, regardless of the products or services you offer.
Anyway enough sales blurb lets prove just how good
we are by showing you a small sample of some of our recent success
stories.
Below is a table of search engine results for web
sites that we have worked on for clients.
The first column shows you a sample of the keywords that
our clients wished to be listed for and which potential clients
can then type into the search engines when looking for companies
that have product or services relating to these keywords.
The second column shows the position of our customers web
site as listed on the search engine on the 27th August 2001.
By clicking on the number or the keyword you can view a snapshot
of our clients listing that the search engine produced on
that day.
The third column shows you the amount of pages the search
engine found in total. As you can see, some search engines
manage to find millions of pages yet we still manage to be
in the top ten consistently.
The final column tells you which search engine the results
are coming from. If you click on these search engine links
a window will pop up showing that search engine live and do
a new search for the same keywords. You can then see if our
listings have improved or stayed the same. This method of
reviewing our success can be a little hit and miss as listings
fluctuate up and down, for obvious and unobvious reasons such
as.
The date we took the snapshot has long since passed.
Our clients positioning has improved as we did such
a good job in the first place.
The client has authorised more work on the search engines
and we have therefore improved their positioning.
Our client has dropped out of our monthly maintenance
scheme usually because they are to busy and want less
hits, (or the increasing hits to slow up) or because the
hits are not bringing enough sales. There are many reasons
why hits may not bring sales, not least of which is usually
based on poorly designed web sites or poor business practices.
Therefore when a client drops out of the scheme we no
longer do the reports which help us maintain their positioning.
Therefore their position will gradually drop down the
listings as their competitors move up. Monthly maintenance
schemes cost between £30 and £1800 depending upon clients
requirements.
The search engine itself has changed its algorithm or
the way it lists sites. This can sometimes have a positive
effect especially if good practices were used in the way
we originally put together our clients solution.
The keywords are competitive and other companies have
spent more money or time on these keywords and have therefore
knocked us off the top spot.
The client never paid their bill so we cast a few cyber
spells or we started work for their competitors. :-)
CenNet
CenNet a site designed originally entirely by us,
(but now the owners maintain site changes with occasional
technical support from us) is a web site aimed at senior
citizens providing them with information on everything from
holidays, finance, shopping and more.
EuphoricSounds another
site designed originally by us, (but now the owners maintain
site changes inhouse with limited technical support from
us) sells Super Audio CDs and DVD Audio discs by mail
order over the Internet. Being found on search engines
is vital for their business. Here is a fraction of the
impressive search results that they have obtained from
our search engine services.
AnyWeb t/a www.hpinkjetcartridges.co.uk
is one of our own online shops supplying the cheapest UK
source of Inkjet Cartridges. Supplying both Original &
Compatable to corporate and trade as well as end users,
this site generates substantial business. A very simple
but effective e-commerce site with prices changing daily.
